“Coca-Cola Hired This Man to Laugh Really on a Crowded Subway Train in Belgium. It’s usually not a good sign when someone starts laughing maniacally on the subway. But riders in Belgium seem to take it pretty well in this new Coca-Cola ad. The agency, Gonzales in Brussels—working off the insight that “happiness starts with a smile”—wanted to make people laugh in an environment where they rarely do. So, they hired a guy to get things started. See how it went.”
Thank you Susan.
Yes, it’s a commercial. But what is it with this time of the year, Red Balloons and a bit of kindness? You can’t help but be warmed by the faces in this ad…
“As the spot unfolds, you notice that 1950s Man’s lifestyle is simpler and more active and his diet is healthier than Mr. Modern Man. He’s just happier. As the ad ends, you discover that the men are grandfather and grandson. The lovely bit of splitscreen nostalgia scored by the Tom Jones toe-tapper ‘It’s Not Unusual’ features one actor playing both parts…This ad shows that the lifestyle enjoyed by our grandparents — moving more, eating well, taking it easy — can be beneficial. ” (Source: Buzzfeed)
(And if we’re slugging back Coke Zero, Coke wins too! )
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