There are many reasons not to read a book. One, because you don’t want to. Two, because you started reading, crawled to page 17, and gave up. Three, because the idea of reading never crosses your mind. (If so, lucky you. That way contentment lies.) Four, because it’s Friday… Five, because reading a book is, you know so lame. Only losers do it. And, six, because you simply don’t have the time. But what if the need to read won’t go away.
The most potent enemy of reading, it goes without saying, is the small, flat box that you carry in your pocket. In terms of addictive properties, it might as well be stuffed with meth. There’s no point in grinding through a whole book—a chewy bunch of words arranged into a narrative or, heaven preserve us, an argument—when you can pick up your iPhone, touch the Times app, skip the news and commentary, head straight to Wordle, and give yourself an instant hit of euphoria and pride by taking just three guesses to reach a triumphant guano.
This is where Blinkist comes in. Blinkist is an app. If I had to summarize what it does, I would say that it summarizes like crazy. It takes an existing book and crunches it down to a series of what are called Blinks. On average, these amount to around two thousand words…
Once you are Blinked in, your days will follow a new pattern. Instead of being woken by an alarm, or by a bored spaniel licking your face, you will find yourself greeted by a Daily Blink. This will arrive, with a ping, on your phone, alerting you to a book that, suitably pruned, is ready to be served up for your personal edification…
It’s easy to decry this stripping down of complex reasoning, as if the app were bent solely on decluttering books of everything that lends them vitality. Yet you have to admit: if you’d never read Pinker or James, Blinkist would furnish you with a basic grasp of their intent—sufficient, perhaps, to do more than merely drop their names. If the topics that Pinker addresses happened to crop up in conversation (“Everything is so crappy nowadays, worse than it’s ever been”), you could just about hold your own, at least over a cup of coffee. (“Well, there’s this guy, Pink-somebody, who says that infant mortality is way down.”) Is that what books are coming to, a handy social lubricant? Should you care if literature gets Blinked away, like an eyelash? […]
Such, to my dazzled eyes, is the crowning glory of Blinkist. Its high-tech alchemy, transmuting literature into business, turns the inhabitants of literature, even the ones with tattered wings, into businessmen. Listen, rapt, as the devils crunch the numbers and kick around ideas for going forward:
Moloch suggests open warfare against heaven. Belial advocates for doing nothing. Mammon argues for making hell a little nicer so they can all live a happy life of sin.
I’m with Mammon, all day long. Life is short, and so, if you look at your phone, is literature. Blink and you’ll miss it.
— Anthony Lane, from “Can You Read A Book in a Quarter of an Hour? Phone apps now offer to boil down entire books into micro-synopses. What they leave out can be revealing. (The New Yorker, May 20, 2024)
