Perhaps we are here in order to say: house,
bridge, fountain, gate, pitcher, fruit-tree, window . . .
To say them more intensely
than the Things themselves
ever dreamed of existing.
Post Title & Inspiration: Aldous Huxley: “It’s dark because you are trying too hard. Lightly child, lightly. Learn to do everything lightly. Yes, feel lightly even though you’re feeling deeply. Just lightly let things happen and lightly cope with them.”
ogilvy paris have come up with an innovative way to remind people to drink the recommended 8 glasses of water a day. designed for vittel, a french brand of bottled water, the ‘refresh cap’ is a bespoke topper that pops up a tiny red flag every hour to prompt you to take a sip. when you twist the bottle cap shut, a timer autonomously begins, counting down the minutes until your next notification. the device encourages people to stay hydrated throughout the day in a fun and engaging way, promoting good health through design. Read more at Vittel Refresh.