ogilvy paris have come up with an innovative way to remind people to drink the recommended 8 glasses of water a day. designed for vittel, a french brand of bottled water, the ‘refresh cap’ is a bespoke topper that pops up a tiny red flag every hour to prompt you to take a sip. when you twist the bottle cap shut, a timer autonomously begins, counting down the minutes until your next notification. the device encourages people to stay hydrated throughout the day in a fun and engaging way, promoting good health through design. Read more at Vittel Refresh.
Source: Swissmiss
Live & Learn 
So clever! Definitely evokes a “now why didn’t I think of that?!…”
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People are genius. Period.
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oh, i don’t think i would like this at all. one more timer/clock watching over me and reminding me that i have to do something when it wants me to. chinese water torture to me –
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Laughing!
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I’m afraid that little flag would get busted off the first day. I’m hard on my water bottles.
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I would be staring at the bottle all day waiting for the flag to pop!
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Fun.
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It is!
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This is so funny – I would be mindless enough to pick the bottle up while the flag was raised and gag on the damn thing!
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LMAO. So funny! Me on the other hand, would probably get poked in the eye.
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In some ways my friend we are SO alike..
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Oh, yes we are friend, yes we are.
On Thu, Jun 5, 2014 at 6:01 AM, Live & Learn wrote:
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Neat! 🙂
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It is!
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What will they think of next?
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Yes. Where there is a need, any need, and even when you think you don’t need it, man will fill it.
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I like it!
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cool, right!?!
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I just drink when I’m thirsty and not for the sake of it. It’s bad enough being beholden to the clock, without being beholden to the water bottle, too!
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Laughing. Yet another gadget to be beholden to. I get it!
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Just read some research showing that drinking plenty of water is a sure bet to improve one’s mood. Maybe the flag should be green?
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Great question. I wonder how they landed on red?
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I think nifty just about covers that idea.
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I agree!
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