ogilvy paris have come up with an innovative way to remind people to drink the recommended 8 glasses of water a day. designed for vittel, a french brand of bottled water, the ‘refresh cap’ is a bespoke topper that pops up a tiny red flag every hour to prompt you to take a sip. when you twist the bottle cap shut, a timer autonomously begins, counting down the minutes until your next notification. the device encourages people to stay hydrated throughout the day in a fun and engaging way, promoting good health through design. Read more at Vittel Refresh.
Source: Swissmiss
So clever! Definitely evokes a “now why didn’t I think of that?!…”
People are genius. Period.
oh, i don’t think i would like this at all. one more timer/clock watching over me and reminding me that i have to do something when it wants me to. chinese water torture to me –
Laughing!
I’m afraid that little flag would get busted off the first day. I’m hard on my water bottles.
I would be staring at the bottle all day waiting for the flag to pop!
Fun.
It is!
This is so funny – I would be mindless enough to pick the bottle up while the flag was raised and gag on the damn thing!
LMAO. So funny! Me on the other hand, would probably get poked in the eye.
In some ways my friend we are SO alike..
Oh, yes we are friend, yes we are.
On Thu, Jun 5, 2014 at 6:01 AM, Live & Learn wrote:
>
Neat! 🙂
It is!
What will they think of next?
Yes. Where there is a need, any need, and even when you think you don’t need it, man will fill it.
I like it!
cool, right!?!
I just drink when I’m thirsty and not for the sake of it. It’s bad enough being beholden to the clock, without being beholden to the water bottle, too!
Laughing. Yet another gadget to be beholden to. I get it!
Just read some research showing that drinking plenty of water is a sure bet to improve one’s mood. Maybe the flag should be green?
Great question. I wonder how they landed on red?
I think nifty just about covers that idea.
I agree!