Hydrate: I NEED this…


ogilvy paris have come up with an innovative way to remind people to drink the recommended 8 glasses of water a day. designed for vittel, a french brand of bottled water, the ‘refresh cap’ is a bespoke topper that pops up a tiny red flag every hour to prompt you to take a sip. when you twist the bottle cap shut, a timer autonomously begins, counting down the minutes until your next notification. the device encourages people to stay hydrated throughout the day in a fun and engaging way, promoting good health through design. Read more at Vittel Refresh.


Source: Swissmiss

Running. In Delirium.

forest-mist-path-winter

37° F.
Mianus River Park.
I park the car.
I queue up my music.
I cross the bridge to the entrance.

Light rain is falling.
Mist is floating – cobwebs in trees.
Steam is rising from the earth.

I start my climb.
Rain. Rocks. Roots. Ruts.
Wet leaves.
Muddy track.
Treacherous.
I short-step my run on the way up.

I’m 1/2 mile in.
Stomach isn’t right.  I’m woozy.
I slow my pace.
I’m lightheaded.
Lift your head man. Look straight ahead. Get a grip. [Read more…]

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