I can't sleep…
“Coca-Cola Hired This Man to Laugh Really on a Crowded Subway Train in Belgium. It’s usually not a good sign when someone starts laughing maniacally on the subway. But riders in Belgium seem to take it pretty well in this new Coca-Cola ad. The agency, Gonzales in Brussels—working off the insight that “happiness starts with a smile”—wanted to make people laugh in an environment where they rarely do. So, they hired a guy to get things started. See how it went.”
Thank you Susan.
I’m gripping the rubber handrail of the escalator that is creeping down, way down, into the bowels of the NYC subway system at 42nd and Grand Central, the second busiest station in the city. This, a ride down the shaft of a deep, underground coal mine. Black dust, airless and layered with noxious fumes. This, a visible symbol of America’s decay, its infrastructure crumbling.
There is no welcome mat out for the timid, or, for any bics: the acrophobics, the claustrophobics or the mysophobics. The incline is steep. The crowd thick and wary. The noise deafening. Even the Earth shivers from fright under Gotham when the trains rumble by. Here, here. The richest city in the richest country in the world, and here we are. The Suits. The Homeless. The Helpless. The Pick-Pockets. The Cons. The Certifiable. And the Artists, the canaries in this coal mine – their instrument cases open, serenading the masses with Bach or Mendelssohn, a thin stream of light amid this train wreck (no pun intended). Add the pungent stench of urine and this here is a petri dish of trouble. Grade? A Dump.
I’m waiting for my cross-town train and the mind drifts back, way back. Continue reading “Riding the 7 Train. And the Moscow Metro.”