I don’t do sterile, formal pictures

Hans Feurer is considered one of the leading figures in fashion photography. His genre-defining career spans fifty years.  Since the early 1960’s, this man with a passion for Africa and travel pursues the idea of fashion photography as the tracking of a wild animal. Clothes and skin are light as the feathers of a bird with impressive panache. It was in Africa that Feurer discovered his exceptional sensibility for light and his love for the natural wonders of the continent. Strong influences of his travels are evident in the inherent sense of adventure Feurer’s images convey, as well as the raw, expressive quality of his photographs.

Feurer’s female figure is strong and ferocious, sensual and uninhibited, moving effortlessly, her expressions reflecting intensity and vigour. Crucial to Feurer’s work is to capture a very particular moment where an emotion reveals itself in the movement of the model and the scene truly comes to life. ‘I don’t do sterile, formal pictures’, Feurer describes his process of capturing that elusive moment. ‘I like to make pictures that provoke an emotion and affect you in your feelings. For that, both the woman and the clothes need to come alive.'”

Find Feurer’s website here: hansfeurer.com

BodyPaint painted by Kodak Switzerland, 1987; photograph by Hans Feurer; Model Gitta Sack.


Source: This Isn’t Happiness