“…It turns out that when we decide how we feel about someone, we are making not one judgment, but two. The criteria that count are what we call “strength” and “warmth.” Strength is a person’s capacity to make things happen with abilities and force of will. When people project strength, they command our respect. Warmth is the sense that a person shares our feelings, interests, and view of the world. When people project warmth, we like and support them…”
“…While each of us exhibit both strong and warm qualities, the authors found through various studies and research that we often fail to utilize the right amounts of each. This is because, although both strength and warmth are positive traits, they can become negative if not balanced for and catered to your specific situation. Awareness is key. Strength and warmth are controllable traits we use in every interaction we have—via our tone of voice, the words we use, how we stand and walk, what we wear, and even how we cut our hair…”
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