Dubbed “Yellow Paper,” the ad focuses on the homecoming of US military personnel for the holidays. It’s 60-seconds long, with the song “Welcome Home” by Joy Williams playing throughout. In it, a family drives to the airport in a snowstorm, hoping to get there on time. When they get to the airport, they pass out yellow paper and coordinate them into a ribbon shape.] The Yellow Ribbon program is part of the Post-9/11 GI Bill. It is the program that allows veterans to continue their education and enrich their lives by providing them tuition-free access to state universities. The yellow ribbon has come to symbolize US troops, Prisoners of War or Missing in Action persons, as well as the mental and physical health of our troops, among other things. The decision made by Toyota to use this symbol shows dedication to the people who protect and serve our country. (Source: Toyota Arlington)
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Am I the only one who feels that T is playing people‘s sentiments to sell a few cars? The ad is beautiful but it’s the wrong time and moment. Let me know if I am mile away from the intended meaning and theme.
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Hey Grinch!!!!!!
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Hiiiiiiii – Mum Grinch calling ;)! Don’t need or want for a Toy…auto !
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Laughing.
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Smiling back at you.
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Tears. Tears. Tears.
Once again, DK…you’ve streaked my mascara.
Happy Christmas to you and all of us.
Every one.
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Me too Raye! Merry Christmas!
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Thank you for this
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What a beautiful sentiment they are sharing.
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It is.
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Love this…
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Wow…
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Yep. Just an ad but we sure need more of this these days.
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We sure do…
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An advert pulling at the heart strings, does feel a bit manipulating when we are in our head…. but still warms the heart ♥️
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Agree!
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I love Joy Williams’ voice. She’s amazing.
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And yet, this is my first exposure to her. How is that even possible?!?
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I especially like the second one (My Father’s Father)
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She’s so good!
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Yes, she is.
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beautiful gesture, heartwarming. and love joy Williams, I’ve been following her from her days with civil wars.
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I was just sharing with Anneli, how is it possible that I have never even heard of her?!?
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beautiful video, and the music is perfect.
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Sure is Jim.
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This is lovely. Thanks!
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It is!
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