Yellow Paper (60 sec)


Dubbed “Yellow Paper,” the ad focuses on the homecoming of US military personnel for the holidays. It’s 60-seconds long, with the song “Welcome Home” by Joy Williams playing throughout. In it, a family drives to the airport in a snowstorm, hoping to get there on time. When they get to the airport, they pass out yellow paper and coordinate them into a ribbon shape.] The Yellow Ribbon program is part of the Post-9/11 GI Bill. It is the program that allows veterans to continue their education and enrich their lives by providing them tuition-free access to state universities. The yellow ribbon has come to symbolize US troops, Prisoners of War or Missing in Action persons, as well as the mental and physical health of our troops, among other things. The decision made by Toyota to use this symbol shows dedication to the people who protect and serve our country. (Source: Toyota Arlington)

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SMWI*: Your morning, your noon and night


They say this far and not further
They draw lines and call it the limit
They tell you dreamers can’t be doers
And that every Road has been walked before
But when it is what every fibre of your being craves
When it is your all
Your Morning, Your Noon, and Night
When it is what frustrates you
And rewards you
When it is what you fight for
What you lose sleep and sometimes your mind for
When it is the very fire within you
When it is your greatest strength
And your one weakness
When it born not of need
Not even of desire
But of raw passion
How can it ever be enough?
How can there ever be an end?
They say the sky is the limit
Little do they know
You don’t stop at the limit
You start from it.
Born of Passion


SMWI* = Saturday Morning Work-Out Inspiration

 

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