“Do you have concerns over mild memory loss?”

Hell, yes. But…

This was the tag line for an ad from Prevagen.

The ad ran during the peak Nightly News time slot.

Prevagen’s estimated annual sales are $200 million +.  The dietary supplement is said to be on sale at over 20,000 retail locations nationwide including CVS and Walgreens. ($41.99 for 30 capsules at CVS)

Prior firm ads state:

“You might take something for your heart… your joints… your digestion. So why wouldn’t you take something for the most important part of you… your brain?”


According to the company’s website, people who use people Prevagen (Quincy Bioscience) can “experience improved memory, a sharper mind, and clearer thinking. However, a review of the evidence indicates that these effects are not well substantiated. In addition, the FDA has warned Quincy Bioscience in the past against claiming Prevagen could treat conditions such as head injuries and Alzheimer’s disease and for failing to report adverse reactions. The FDA has also claimed that the key ingredient, apoaequorin, a synthetic protein, is not an acceptable ingredient in a dietary supplement. The FTC is also pursuing a lawsuit against the company regarding its promotion of Prevagen.(Consumerlab.com)


  1. Eeesh… How about you improve your brain’s capacity by doing crossword puzzles (check for you and me, eh?)
    Learning a new language (check for me)
    Learning an instrument…
    Eating a balanced diet
    Drugs? I don’t think so.

    Liked by 1 person

  2. Wow indeed. 🙄 There’s a pill and a quick fix for everything…(just don’t read about the side effects!)

    Liked by 1 person

  3. I heard cutting down on sugar helps, as does sleep…..

    Liked by 2 people

  4. Just a thought, maybe we stop remembering stuff because we have to be nudged to live in our moments.

    Liked by 2 people

  5. I have serious memory challenges, but no, no medication!

    Liked by 1 person

  6. WOW! Anything for the almighty dollar. No way I’d touch that stuff.

    Liked by 1 person

  7. That is the product made with something from jellyfish. Every time I see that commercial, I have to wonder who came up with that connection to memory function. I would think it was funny but it’s kind of scary. I’ll pass on the jellyfish.

    Liked by 1 person

  8. My mind is going, but I don’t mind because I can’t remember…
    Heck, that is exactly why I train my mind with Sudokus, cross words, reading in foreign languages, MAKING my brain to find the right expression and not giving up until I’ve found it …. And one day when I’m less stressed out and know where I’ll spend the rest of my life, I shall learn Portuguese.

    Liked by 1 person

  9. They say CDB oil works almost as well. (cough, cough)

    Reminds me of the old Groucho routine…
    Groucho, handing box of flowers to Carole Lombard “Do you like gardenias?”
    Lombard: “They are my favorite, how did you know?”
    Groucho: “I didn’t, so I got you Forget-Me-Nots”

    Liked by 1 person

  10. So glad someone else pays attention!!!!!! Hope you are well. 🙂

    Liked by 1 person

  11. you have to give them two thumbs up for their marketing chops… (questionable as the claims may be)

    Liked by 1 person

  12. The key ingredients in my pills are regular physical exercise, rest, curiosity, social interaction and good nutrition. And so far, so good. 🙂

    Liked by 1 person

  13. read this on FB yesterday & am still laughing:
    “Ate a weed brownie last night; cooked a pizza at 15 degrees for 400 minutes …”

    I bring this up b/c our generation has a lot of distractions plus aluminum in our deoderant and now, in many states, it’s legal So we may have memory loss for … what was I saying?
    🙂 HA!


    Liked by 1 person

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