“Do you have concerns over mild memory loss?”

Hell, yes. But…

This was the tag line for an ad from Prevagen.

The ad ran during the peak Nightly News time slot.

Prevagen’s estimated annual sales are $200 million +.  The dietary supplement is said to be on sale at over 20,000 retail locations nationwide including CVS and Walgreens. ($41.99 for 30 capsules at CVS)

Prior firm ads state:

“You might take something for your heart… your joints… your digestion. So why wouldn’t you take something for the most important part of you… your brain?”

Wow.


According to the company’s website, people who use people Prevagen (Quincy Bioscience) can “experience improved memory, a sharper mind, and clearer thinking. However, a review of the evidence indicates that these effects are not well substantiated. In addition, the FDA has warned Quincy Bioscience in the past against claiming Prevagen could treat conditions such as head injuries and Alzheimer’s disease and for failing to report adverse reactions. The FDA has also claimed that the key ingredient, apoaequorin, a synthetic protein, is not an acceptable ingredient in a dietary supplement. The FTC is also pursuing a lawsuit against the company regarding its promotion of Prevagen.(Consumerlab.com)

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