The Greatest

People without arms using touchscreen phones. A deaf mother whose watch lets her know that her baby is crying. A blind man whose phone tells him not just that a door is in front of him, but what it says on the door. These are the days of miracles and wonders.

Steven Aquino, writing at Forbes:

Of course Apple wants you to use their products, but so too does Amazon and Google and Microsoft and others. There exists a deeper message: the point is not whether Apple is subliminally advertising to people; the salient point is Apple is overtly advertising a disabled person’s basic humanity.

What this short film expresses so clearly is that these accessibility feature don’t merely allow people with serious disabilities to use Apple devices, but to thrive with them.

—  John Gruber, ‘The Greatest – Short Film From Apple Celebrating Accessibility Features‘ (Thursday, December 1, 2022)

VOLUME UP!

Comments

  1. left breathless.

    Liked by 1 person

  2. OK! So I’m weeping. I am so glad to have lived long enough to see and experience access in this way. Thank you so much for sharing! Don’t know if I would’ve seen it for a while. Must share:-)

    Liked by 1 person

  3. I often feel incredibly weary of our progressive reliance on technology, and this just gave me a heartwarming glimmer of hope for the future. Thanks for sharing 🙂

    Liked by 1 person

  4. Amen. 😊

    Liked by 1 person

  5. No words…

    Liked by 2 people

  6. this left me in tears

    Liked by 1 person

  7. Not crying…
    Amazing, need to share this with the team.

    Liked by 1 person

  8. Marvelous post!

    Liked by 1 person

  9. Overwhelmed! Feel so deeply grateful when brilliance shares with all of us.

    Liked by 1 person

  10. Reblogged this on It Is What It Is and commented:
    WOW!! … it’s simply awesome!! … “What this short film expresses so clearly is that these accessibility feature don’t merely allow people with serious disabilities to use Apple devices, but to thrive with them.” — John Gruber, ‘The Greatest – Short Film From Apple Celebrating Accessibility Features‘ (Thursday, December 1, 2022).

    Like

  11. So heartening to see technology applied so thoughtfully. 💕

    Like

  12. “The days of miracles and wonder” instantly reminded me of the song, “Boy in The Bubble” from Paul Simon’s Graceland album. Technology is a beautiful thing. 👍

    Like

  13. it’s amazing to see technology deliver on its promise to make the world a better palce…

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: