Christmas Day, 1914, when guns fell silent.


This is Sainsbury’s Christmas ad.

Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago. This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together. The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present.

The Youtube video that explains the making of the video is worth a look. Sainsbury’s Christmas 2014 – The Making of Our Christmas Ad


29 thoughts on “Christmas Day, 1914, when guns fell silent.”

  1. There is marvelous film made about this event…Joyeux Noël, in the middle of madness a truthful moment of piece and understanding happened….sad that some officers and soldiers were executed as traitor thereafter, if i am not mistaken….can’t change everything but we may try…Have a Merry Christmas!

      1. Same to you! It is in french,it has probably been translated,best wishes to you too! Sadly it doesn’t run often, hope to see it again.

  2. Makes me cry (of course)…The beauty in their honoring each other, the heartbreak of its fleeting quality. Why is it so hard for us forego hostilities and bring gifts instead? Happy Holidays David.

  3. I’ve seen the ad several times, and am touched each time by the event. The soldiers knew something that the politicians had missed — our common humanity. Thanks for posting this. Merry Christmas.

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