Excerpts from the Joseph McCormack’s Book Brief: The Brevity Mandate
“Here are the daunting challenges we all face every day to be heard: Attention spans are in a tailspin. In 2000, the average attention span was 12 seconds and now it’s only eight. Professionals are interrupted 6-7 times an hour, often unable to get back to the task at hand. More than 43% abandon complicated or lengthy emails in the first 30 seconds. And the majority of people admit ignoring half the e-mails they get every day.”
“The more you say, the less people hear”
“The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them.”
“The discipline to capture and manage elusive mindshare now shapes and defines professional success. Shorter emails, better organized updates, and tighter and more engaging presentations are immediate indicators that you’ve got what it takes to succeed in an attention economy.”
“Getting to the point is a non-negotiable standard.”
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