“Go Do.” Let me put it more bluntly: stop your whining, get off your a** and go get it done.

Lou Imbriano is the author of this manifesto titled “Go Do.” He is the President and CEO of TrinityOne sports marketing agency. He grew up in East Boston – a self described average student who was ok in sports and possessed average talent – – but had a very supporting and encouraging family. This laid the foundation for Imbriano’s adopted mantra of “How hard can it be?” – – which he levered with a can-do, “go do” philosophy anytime he was challenged or questioned. “Once he got hold of an opportunity he wouldn’t let go.” This “average” talent became the Chief Marketing Officer for an NFL franchise with no marketing degree or PhD credentials. He became the CEO of his sport marketing agency. And he is in his 4th year of teaching at Boston College with a waiting list each year. Reading this manifesto has the same effect as chugging several cans of Red Bull and firing up the engines.

Some of my favorite excerpts:

“It’s not about graphs and diagrams – it’s about results. That is why it’s so important to “Go do.” I do not know a lot, but I know that most people reading this are smarter than I am. If I can break down barriers and become a marketer, then any one of you can do the same in any area you desire. And I’m not stopping, because I do not know where “Go do” will continue to take me.

“It’s important to realize that the only true barrier in life is you. Sure, there can be obstacles that you face every day and people who are impediments to achieving your goals, but ultimately you will be the reason that you achieve or fail. I quite often tell folks that they just have to “Go Do.”

“There are so many people out there with the “woe is me” attitude; what they must realize is that they are causing the woe and they are the only conduit for change. Excuses are easy to develop and are, quite frankly, a crutch to lead you to failure. The thought process behind failure is not that different from thinking about what your next steps to achieve success will be. You only need to adjust your approach and start seeing and believing in what’s possible. I realize that seems like a statement you would read on a mug or a bumper sticker, but it’s truly the foundation to your ability to achieve. Let me put it more bluntly: stop your whining, get off your ass and go get it done. If you put it in your mind that something is unobtainable, then of course it will be. That thought is pure rubbish—anything is obtainable if you put your mind and effort into it.”

“While most people were analyzing the benefits of why things could work and the negatives to why they wouldn’t, I was out doing and making things happen. Again, more balls than brains, but it turned out to be effective.”

“If you have been hemming and hawing in your current job or position in life and have been looking for a ray of light, stop moping, go out and do. Remember, never let anyone tell you that it can’t be done or that you are not qualified—especially yourself. You can do anything you truly want to. If I can do it, anyone can. Besides, “How hard can it be?”

Change This.com Manifesto: “Go Do. How Hard Can it Be”


  1. LaDona's Music Studio says:

    This one pops up on Tumblr on a Saturday morning. Hmmm. DK trying to convince himself to lace up. Again. Did it work?


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