Super Bowl LIII 2019 Ad of the Year (60 sec)

Experience ASMR with Zoë Kravitz, inspired by beer in its organic form. Introducing Michelob ULTRA Pure Gold.

(ASMR = “ASMR stands for Autonomous Sensory Meridian Response, and it specifically refers to a tingling, often-pleasurable sensation that people can receive from sounds or visuals that please the brain. Typically, people feel the pleasure in their head, with some people reporting that it travels all the way down their spines.”)

Who can forget the small, symmetrical thrill


Consider the beer can. It was beautiful – as beautiful as the clothespin, as inevitable as the wine bottle, as dignified and reassuring as the fire hydrant. A tranquil cylinder of delightfully resonant metal, it could be opened in an instant, requiring only the application of a handy gadget freely dispensed by every grocer. Who can forget the small, symmetrical thrill of those two triangular punctures, the dainty pfff, the little crest of suds that foamed eagerly in the exultation of release?

– John Updike, from “Beer Can” in Assorted Prose


Notes: Photo – vinepair. Quote: via Swiss Miss

5:00 P.M. Bell!


Don’t Miss: An Ode to Things, a New Hampshire-based micro-store paying tribute to quality lifestyle objects that unify form, function and style.

Own up. You’ve been here. And maybe worse.


Thank you Susan.

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