That first taste of my end-of-day beer, which is always the moment when the anxiety starts to leach out of me, like sweat cooling on the skin.
— Jo Ann Beard, Festival Days (Little, Brown & Company, March 16, 2021)
Photo: Elevate via Pexels
Super Bowl LIII 2019 Ad of the Year (60 sec)
February 5, 2019 by 24 Comments
Experience ASMR with Zoë Kravitz, inspired by beer in its organic form. Introducing Michelob ULTRA Pure Gold.
(ASMR = “ASMR stands for Autonomous Sensory Meridian Response, and it specifically refers to a tingling, often-pleasurable sensation that people can receive from sounds or visuals that please the brain. Typically, people feel the pleasure in their head, with some people reporting that it travels all the way down their spines.”)
Who can forget the small, symmetrical thrill
April 3, 2018 by 19 Comments
Consider the beer can. It was beautiful – as beautiful as the clothespin, as inevitable as the wine bottle, as dignified and reassuring as the fire hydrant. A tranquil cylinder of delightfully resonant metal, it could be opened in an instant, requiring only the application of a handy gadget freely dispensed by every grocer. Who can forget the small, symmetrical thrill of those two triangular punctures, the dainty pfff, the little crest of suds that foamed eagerly in the exultation of release?
– John Updike, from “Beer Can” in Assorted Prose
Notes: Photo – vinepair. Quote: via Swiss Miss
5:00 P.M. Bell!
February 16, 2018 by 25 Comments
Don’t Miss: An Ode to Things, a New Hampshire-based micro-store paying tribute to quality lifestyle objects that unify form, function and style.
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