Yellow Paper (60 sec)

~ Live & Learn

Dubbed “Yellow Paper,” the ad focuses on the homecoming of US military personnel for the holidays. It’s 60-seconds long, with the song “Welcome Home” by Joy Williams playing throughout. In it, a family drives to the airport in a snowstorm, hoping to get there on time. When they get to the airport, they pass out yellow paper and coordinate them into a ribbon shape.] The Yellow Ribbon program is part of the Post-9/11 GI Bill. It is the program that allows veterans to continue their education and enrich their lives by providing them tuition-free access to state universities. The yellow ribbon has come to symbolize US troops, Prisoners of War or Missing in Action persons, as well as the mental and physical health of our troops, among other things. The decision made by Toyota to use this symbol shows dedication to the people who protect and serve our country. (Source: Toyota Arlington)

For those with blocked youtube access, try this link.

27 thoughts on “Yellow Paper (60 sec)”

  1. Am I the only one who feels that T is playing people‘s sentiments to sell a few cars? The ad is beautiful but it’s the wrong time and moment. Let me know if I am mile away from the intended meaning and theme.

    Liked by 1 person

    Reply

Leave a Reply