Crowdfunding Smiles. Impossible, not to join.


“Coca-Cola Hired This Man to Laugh Really on a Crowded Subway Train in Belgium.  It’s usually not a good sign when someone starts laughing maniacally on the subway. But riders in Belgium seem to take it pretty well in this new Coca-Cola ad.  The agency, Gonzales in Brussels—working off the insight that “happiness starts with a smile”—wanted to make people laugh in an environment where they rarely do. So, they hired a guy to get things started. See how it went.”

Thank you Susan.

19 thoughts on “Crowdfunding Smiles. Impossible, not to join.

  1. This is really so impressive and yes, made me smile and laugh too… but also added a little tears too… so emotionally hit me. We all need this, to smile and laugh… The company did great job, Thank you for you both, Have a nice and smiling weekend, Love, nia

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