[...] Now the ad says: Find your beach. The bottle of beer—it’s an ad for beer—is very yellow and the background luxury-holiday-blue. It seems to me uniquely well placed, like a piece of commissioned public art in perfect sympathy with its urban site. The tone is pure Manhattan. Echoes can be found in the personal growth section of the bookstore (“Find your happy”), and in exercise classes (“Find your soul”), and in the therapist’s office (“Find your self”). I find it significant that there exists a more expansive, national version of this ad that runs in magazines, and on television.
This woman is genius and can write. Don’t miss her full essay here: Find Your Beach