Make sure they understand the “Why” or…you may realize same outcome.

Simon Sinek: “People don’t buy what you do; they buy why you do it. And if you talk about what you believe, you will attract those who believe what you believe…But very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations – regardless of their size, regardless of their industry – all think, act and communicate from the inside out…I always say that, you know, if you hire people just because they can do a job, they’ll work for your money, but if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

Simon Sinek, 39, is the author of the best seller: Start With Why: How Great Leaders Inspire Everyone to Take Action.  He popularized the concept of the Golden Circle (‘Why’ first. Then ‘How’. Then ‘What’.)

Image Source: Themetapicture.com; Quote Source – Ted.com.  Wiki for bio and Golden Circle Chart.