On the Menu tonight we have steamed Patagonian Toothfish on a bed of wild rice, or pan-seared Chilean Sea Bass with wild mushrooms and fresh spinach. What would you like? Can't interest you in the Toothfish? really? It's the same thing. Back in 1977 some marketing smartypants decided that people wouldn't eat it if it looked and sounded ugly. The looks could be cared for with a filleting knife and a good pan, but the name had to go.
Words Matter - or - The Curious Case of the Patagonian Tooth Fish
December 4, 2011 by Leave a Comment
Gavin McMahon (makeapowerfulpoint.com) has an excellent blog on PowerPoint and powerful communications. Beautifully designed. Thoughtful. Intelligent recommendations and examples. Highly recommended.